Join the Billion Dollar Sunless Industry

Glow into Success with Your Own Luxurious Spray Tan Studio

Your Future Deserves a Customized Glow Up

Without the damaging UV rays or toxic chemicals, Tanlines Optional® has turned spray tanning into next-level luxury from our ultra chic studio. Our team works from a core philosophy that there is no “one size fits all” tanning solution. Instead, we understand that just like every skin type and undertone is unique, the reasons for a spray tan are also varying and different occasions require different looks — this is where our expertise shines! We use a hand-held airbrush system with our vegan solutions and custom blending and contouring techniques, curating the perfect glow, every client, every time.

Connect with us!

To learn how you can help grow Tanlines Optional® throughout the nation.

Join a Business that is Elevating the Custom Sunless Tan Experience

Tanlines Optional® uses only the highest grade formulation of spray tan solutions on the market,
for a natural, bronzy glow. We are leading South Florida in the million dollar spray tan industry
— a market expected to grow 4.5% by 2030. Led by our founder, Glow CEO Lauren Malta, we
have established seamless, easy-to-use processes, created a recognizable and trademarked
brand, and built an ever-expanding clientele, some that have been with us for 9+ years.

A Glowing Business Formula

Tanlines Optional® has uncovered the secrets to long-term sunless tanning success, giving you a proven, repeatable model with glowing results for you, your tanbassadors and your clients.

Learn from the Glow CEO Firsthand

Founder and CEO Lauren Malta is a knowledgeable and always ready-to-help resource for all our franchisees, from inception and through all the ups and downs as you build your empire of glow! She is double master certified, with additional certifications in colorology + contouring and has completed the Tony Robbins 5 Day Business Mastery In-Person Intensive. She has a heart and drive to take all that she has learned from starting out of her guest bedroom 10 years ago to fast track you to the financial success and pride of ownership of your very own Tanlines Optional®.

Rewarding, Fulfilling + Fun

Our clients, or Glow-Getters as we love to call them, quickly become so much more than just clients as we share life's big and small moments and everything in between. They make such a fun work environment for us, they become raving fans (doing a large portion of our marketing for us), and we become their biggest cheerleaders. It's a win-win for all of us! As a franchisee, you will experience the thrill and pride of business ownership while giving your clients confidence with a healthy, damage-free tan!

Strong ROI Potential

Our business model is designed with long-term and lasting profitability in mind. We are focused on minimizing your expenses with our long-standing vendor relationships, while maximizing your profits with client packages and our membership-based structure.

Join a Business that is Elevating the Custom Sunless Tan Experience

Tanlines Optional uses only the highest grade formulation of spray tan solutions on the market, for a natural, bronzy glow. We are leading South Florida in the million dollar spray tan industry — a market expected to grow 4.5% by 2030. Led by our founder, Glow CEO Lauren Malta, we have established seamless, easy-to-use processes, created a recognizable and trademarked brand, and built an ever-expanding clientele, some that have been with us for 9+ years.

A Glowing Business Formula

Tanlines Optional has uncovered the secrets to long-term sunless tanning success, giving you a proven, repeatable model with glowing results for you, your tanbassadors and your clients.

Learn from the Glow CEO Firsthand

Founder and CEO Lauren Malta is a knowledgeable and always ready-to-help resource for all our franchisees, from inception and through all the ups and downs as you build your empire of glow! She is double master certified, with additional certifications in colorology + contouring and has completed the Tony Robbins 5 Day Business Mastery In-Person Intensive. She has a heart and drive to take all that she has learned from starting out of her guest bedroom 10 years ago to fast track you to the financial success and pride of ownership of your very own Tanlines Optional.

Rewarding, Fulfilling + Fun

Our clients, or Glow-Getters as we love to call them, quickly become so much more than just clients as we share life's big and small moments and everything in between. They make such a fun work environment for us, they become raving fans (doing a large portion of our marketing for us), and we become their biggest cheerleaders. It's a win-win for all of us! As a franchisee, you will experience the thrill and pride of business ownership while giving your clients confidence with a healthy, damage-free tan!

Strong ROI Potential

Our business model is designed with long-term and lasting profitability in mind. We are focused on minimizing your expenses with our long-standing vendor relationships, while maximizing your profits with client packages and our membership-based structure.

Today is the day to get started with our amazing, proven business model and high-demand spray tan concept.

What are you waiting for? Connect with our team today!

“Tanned, glowing skin is a detail that contributes to so much more – a confidence boost for the heart and soul.”

Lauren Malta, Founder

It’s Time to Invest

In the Sunless Tanning Industry with Our Unwavering Support System

Our team works hard to ensure you feel confident and prepared in all phases of business ownership. We are a team of professionals from varying industries, coming together to connect our franchisees with the highest caliber support and camaraderie throughout our network. You are the Glow Boss of your location or locations (ask us about our multi-unit discounts) but are never alone in your ownership journey!

Comprehensive Initial + Ongoing Training:

Every franchisee begins with our exclusive training program. Our program consists of hands-on instruction at our flagship Tanlines Optional® studio, one-on-one training with our founder and CEO, and on-site training at YOUR very own Tanlines Optional® location. Training also includes operational manuals, detailed instructions, repeatable systems and processes, market-specific training, and ongoing refresher training at your request.

Operational Support:

Our team is here to provide ongoing training and support for sales, client experience, administrative, policies + procedures, market reach optimization,and more. There will also be support through vendor relations, product development, and both industry expertise and personal growth.

Ongoing Marketing Support:

Benefit from our proven strategies, focused community relationship management and our carefully curated branding through our website, social media, SEO and other advertising platforms. We offer targeted, customizable consumer marketing to optimize your local advertising.

Location! Location! Location!

Our team is here to help you find the ideal location for your Tanlines Optional® studio to reach optimal growth year-after-year and become a staple of your community. We will be with you to assist with lease negotiations, lease structure and the buildout of your glow studio.

Want to Unlock Extra Revenue in the Same Price Range?

Enroll NOW and Get Clinically Graded Red Light Therapy Service Included with Your New Franchise!

What Does it Cost

To Own a Tanlines Optional®?

Franchise Fee:

$30k

Estimated Initial Investment Range:

106k - $218k
(this estimate includes the $30K franchise fee)

Royalty Fee:

6% of Gross Sales

Interested in owning more than one Tanlines Optional® location? Ask about our multi-unit
discounts!

The Franchise Process

1. Initial Contact

Thank you for your interest in our spray tanning franchise! To get started, fill out the form below.

2. Meet the Tanlines Optional® Team

A preliminary interview kicks off our journey together. We will cover the details of what Tanlines Optional® has to offer you and learn more about your qualifications as a franchise partner.

3. Discover Luxurious Sunless Tanning

Our Discovery Day event will give you an in-depth look into our seamless operation, our glow studio and product lines - spraytan solutions and retail. We will walk through information about our franchise structure, our company values, answer any questions, and take a deeper look at our equipment, systems and how we curate a memorable experience.

4. Review the Tanlines Optional® FDD

The review of the Tanlines Optional® Franchise Disclosure Document (FDD) is a significant step in becoming a franchise partner. You will have up to 14 days to review the FDD. If you’re in need of financing, this step follows the FDD review.

5. Glow Up Your Future with a Successful Sunless Tanning Concept

As you take the final steps in this process, you will sign the appropriate documents and begin training. The entire Tanlines Optional® family celebrates YOU as you take steps to grow and change your future with our franchise!

1. Initial Contact

Thank you for your interest in our spray tanning franchise! To get started, fill out the form below.

2. Meet the Tanlines Optional Team

A preliminary interview kicks off our journey together. We will cover the details of what Tanlines Optional has to offer you and learn more about your qualifications as a franchise partner.

3. Discover Luxurious Sunless Tanning

Our Discovery Day event will give you an in-depth look into our seamless operation, our glow studio and product lines — spray tan solutions and retail. We will walk through information about our franchise structure, our company values, answer any questions, and take a deeper look at our equipment, systems and how we curate a memorable experience.

4. Review the Tanlines Optional FDD

The review of the Tanlines Optional Franchise Disclosure Document (FDD) is a significant step in becoming a franchise partner. You will have up to 14 days to review the FDD. If you’re in need of financing, this step follows the FDD review.

5. Glow Up Your Future with a Successful Sunless Tanning Concept

As you take the final steps in this process, you will sign the appropriate documents and begin training. The entire Tanlines Optional family celebrates YOU as you take steps to grow and change your future with our franchise!

Connect With Us

    Legal Disclaimer : This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.

    © 2025 Tanlines Optional®. All rights reserved.

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